Start planning now to travel to Sweden for the Midsummer tradition, a celebration of life and love


Credits: Carolina Romare/

I Woman, if you were wondering where to go for your next summer holiday then wonder no more, the Swedish Midsummer tradition provides for an eventful, fun-filled holiday surrounded by flowers and dancing (also read hilariously drunken) merrymakers in the Swedish wild. This holiday is celebrated every year on a Friday between June 19 and June 25.

The Swedish government image bank describes that Midsummer has its ‘roots in pagan times, (and) is a celebration of the summer solstice, the longest day of the year, but it is also a celebration of life and love.’


Credits: Faramarz Gosheh/

‘Despite such a simple reason to celebrate, it is also the tradition that people of other cultures have the hardest time to relate to or even begin to understand. It involves picking flowers, dreaming about your future love, wearing flower wreaths, and dancing like a frog around a phallic symbol.’


Credits: Werner Nystrand/Folio/

It continues: “A lot of traditions in Sweden are celebrated primarily in the countryside; at a family’s summer house or at relatives who live away from the bustling cities; and Midsummer takes the price, where literally everyone at least attempts an exodus from the cities.”


Credits: Carolina Romare/

The Swedish countryside is breathtaking in the summer with yellow, white and purple flowers in full bloom.


Credits: Tina Stafrén/

Start planning now so that next year you can tag us on Twitter (@int_woman) with your Swedish Midsummer photos!